"People thought the frontend was difficult to navigate. It felt old, bloated, unprofessional. It was a significant barrier to customer adoption."
Wingman had a powerful AI engine. Their platform analyzes lead profiles and suggests the right communication strategies to increase engagement rates — sophisticated AI that could genuinely transform how businesses handle sales conversations.
But prospects weren't seeing the value. The frontend was getting in the way. Arjun Banerjee, Wingman's founder and current IBM Gen-AI manager, recognized the problem immediately. The existing frontend, built by two contractors, lacked clarity. The UI felt cluttered and outdated. Navigation was confusing.
The stakes were clear: without a professional, intuitive frontend, customer adoption would stall. Arjun needed a better frontend — and he needed it fast, without the $22,000 price tag traditional agencies were quoting.