The Resource Center operates in the fast-moving cell and gene therapy space, providing critical resources that brokers and employers depend on to stay informed. But their resource center — the core of their value to clients — was running on a third-party platform that wasn't designed for their needs.
The pain points were clear:
- Generic user experience with no way to distinguish between broker and employer audiences
- No custom branding — the platform didn't reflect their expertise or credibility
- Recurring subscription fees for software they didn't own and couldn't shape
- Locked into a vendor's roadmap with no ability to customize
They had no alternatives. Traditional custom development felt too expensive and too slow to be realistic. So they were stuck — paying for a tool that didn't serve their audience properly, in a space where credibility and trust are everything.