Katrina Southern and the Cody Yellowstone tourism organization needed to modernize how visitors plan trips to Yellowstone National Park. Traditional trip planning meant juggling multiple websites, outdated PDF guides, and generic recommendations that did nothing to account for individual preferences, travel dates, or physical ability.
The organization had a clear vision but a hard deadline: the platform needed to launch before peak tourism season. That left no room for a drawn-out development cycle. The requirements were ambitious:
- Intelligent itinerary generation based on travel dates, budget, interests, and activity level
- Interactive maps showing points of interest, routes, and recommended stops
- Real-time weather integration to help travelers pack and plan appropriately
- Personalized lodging and activity recommendations — not a static list, but contextual suggestions
- A quiz-driven onboarding flow that felt conversational, not like a form
The core challenge was building something that felt genuinely personal. Generic trip planner tools already existed. What Cody Yellowstone needed was a platform where a first-time visitor with mobility considerations and a tight budget would get a fundamentally different itinerary than an experienced hiker with a week to spend. And it needed to be live in days, not months.